I've had the pleasure of working with small local businesses to billion dollar brands, building an engaged community online and offline.
#TeamSeas is a environmentalism campaign led by WHiRLED in collaboration with Mr. Beast, Mark Rober, thousands of the most influential online creators with a followership of 75M+ collectively and the internet at large to remove 30 million pounds of trash from our oceans, rivers and beaches. Mr. Beast is the 5th most subscribed person on Youtube with the most watched video of Youtube of 2021. For every dollar raised is one pound less of plastic pollution and trash in our waterways. #TeamSeas went viral on Twitter on launch day and was the largest social media fundraising collaboration to date. Working with WHiRLED, I helped provide best in class campaign support through community management and social media engagement. I was able to build a community and customer success daily on a high volume scale.
Through full social media management and consulting, I implemented new content and social strategy for The Cookshack over a span of three months to jumpstart their new account. With focus on defining content pillars, photoshoot direction, usage of user-generated content and executing on strategies that would increase overall engagement, I was able to grow their numbers across the board.
I worked through R/GA to support one of their largest client’s partnerships with The Academy for The Oscars. Through the power of Verizon 5G UWB, fans got unrivaled exclusive access into the Oscars through 5G Portals. I led the execution and tracking for the TikTok challenge that drove traffic to the portal landing pages and gave fans the opportunity to show off their red carpet look. The campaign generated over 18.8M views on TikTok alone along with user generated entries.
It's always so hard to find someone who actually makes your life easier when running your own business. I own a marketing agency and am someone who likes to be totally in control of everything so it's hard for me to delegate to others with 100% confidence that tasks will be done with excellence. When I hired Yvan to help me with some of my clients, I was able to completely step back and let her handle things. She was executed tasks beautifully and always delivered on time! She asks thoughtful questions so she knows exactly what to do, goes above and beyond what is expected and does it all with a smile on her face!
Named Best Ice Cream Shop in America, Lick Honest Ice Creams produces artisanal "honest" ice cream using the purest ingredient you can find and partnering with local farmers and food artisans. This Texas based ice cream company has over 6 scoop shops and counting, carried in large national grocers, and available nationwide. Working closely with the founders and the Director of Marketing, I led the social media strategy and execution to storytell Lick’s unique flavors and mission.
Grew total followers by 14.4%
Increased reach by 203%
Grew average engagement from 1.09% to 3.4%
Full Social Media Management, Photoshoot Creative Direction, Email Campaigns, Influencer and Brand Partnerships
Kendra Scott is a billion dollar jewelry company founded on three pillars: fashion, philanthropy, and family. While working full time at Kendra Scott HQ, I managed the high volume social accounts while growing their community, engagement, and brand affinity. Through content curation and implementation of SEO strategies, I was also able to grow the Pinterest monthly traffic to 4M and it became the 4th leading traffic source to the site. I worked closely with founder, Kendra Scott, to create content for social media, blog, and email use. While on the social team, I also supported influencer relationships, experiential event marketing, and launch of the collegiate ambassador program.
Grew total followers by 200% (400k+)
Increased Pinterest reach to over 4M monthly
Maintained average engagement of 1.08-1.45%
Content Calendar and Social Media Management, Community Engagement, Content Creation, Photography, Influencer Relationships, Monthly Reporting to VP of Marketing, Experiential Events, Collegiate Ambassadors
Tiny Pies bakes handheld pies made from scratch, using four generation old recipes with the highest quality ingredients out of Austin, Texas. They have gained love from The Oprah Magazine, Katie Couric, The Huffington Post, and more. During my time with Tiny Pies, I implemented a 360 approach to marketing and provided full social media management. Through various marketing strategies and by implementing an influencer program, I was able to elevate their overall online brand presence and officially hit over 50K followers. With successful paid advertisement campaigns on Instagram and Facebook, I was able to produce a monthly ROI of 701+%.
Grew total followers by 19.2%
Increased reach by 301%
Average engagement grew from 1.1% to 3.5%
701% ROI on Paid Advertisement
Secured mentions from celebrity with 550K+
Full Social Media Management, Photoshoot Creative Direction, Influencer and Brand Partnerships, Paid Advertisement Campaigns